About the Project
Slow Stir Foods really knows how to jam-pack seasonal California flavors into a jar. When you stir minimal organic cane sugar and local farm-fresh fruits, not only do you get a healthy investment but a true taste of California’s agriculture. We successfully captured the essence of the process. The core of the identity is the fruit just like the preserves main ingredient, it showcases the organic element with the leaves, and in the negative space, you can find the spoon used in the slow stirring process. The relationship between minimal elements and typography allowed us to create a cohesive label collection that would work with all flavors simply by swapping colors.