Veronica Carbajal

About the Project

Our approach to develop this identity was to reflect Veronica’s bold, vibrant personality and at the same time inject a dose of her Hispanic background. The bold iconographic elements derived from papel picado—a traditional cut paper folk art found throughout the Hispanic Culture. A mixture of the bold elements and vibrant gradients allowed the brand to be distinctive and recognizable by the citizens of El Paso.

Veronica Carbajal
El Paso, Texas
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