Veronica Carbajal

About the Project

Our approach to develop this identity was to reflect Veronica’s bold, vibrant personality and at the same time inject a dose of her Hispanic background. The bold iconographic elements derived from papel picado—a traditional cut paper folk art found throughout the Hispanic Culture. A mixture of the bold elements and vibrant gradients allowed the brand to be distinctive and recognizable by the citizens of El Paso.

Category
Branding
Client
Veronica Carbajal
Location
El Paso, Texas
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